National Council of Problem Gambling

Lunar New Year Problem Gambling Campaign ​featuring Wang Lei

Leveraged festive cues through the voice of Wang Lei to challenge the casual normalisation of gambling during CNY, prompting reflection and reinforcing awareness of support services.

World Cup Problem Gambling Campaign​

Disrupted World Cup betting momentum with a bold visual message underscoring the uncontrollable nature of sports and directing audiences to NCPG support.